New poll: 20% of gin drinkers choose Dry January over Dry Ginuary

New online polling suggests a fifth of gin drinkers are taking the month off from their favourite tipple.

York Gin conducted polls on Twitter, LinkedIn and Instagram on 10th January asking the following question:

Are you going dry or drinking dry gin this month?

The Twitter results were as follows:

Dry January: 20%

Dry Ginuary: 80%

The numbers were higher on York Gin co-founder Emma Godivala’s professional LinkedIn account - with 28% responding that they were taking part in Dry January.

An Instagram story poll gave almost exactly the same results as the Twitter poll - with 19% saying they were going dry for the month.

Responding to the results, Godivala said: ’This is a pretty significant proportion of our followers saying they’re going dry for January.

“Remember this isn’t a random sample of the population - this is people who have chosen to follow a gin social media account.

"January is always a quiet month for retail after the Christmas rush. But the popularity of Dry January may also be a factor explaining the slow start to the year.”

Emma said York Gin’s year-round advice is: ‘Don’t drink more - drink better.’

“Moderation is the key to enjoying alcohol - and given our gins are some of the best in the world, we encourage drinkers to savour every drop.

“We do understand why Dry January is so popular though - Christmas and New Year are a time of excess for many people so January is a time to re-set things."

York Gin have created a special Ginuary page with links to gin jokes, gin cocktail recipes. the history of gin and more